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Perfect listings written in full sentences without spelling or grammatical errors sell three days faster |
19 May 2014
REALTOR'S® listings, It’s not
the first place you’d think grammatically in correct sentences would hit
you're wallet, but it seems that sloppy REALTOR'S® listings negatively affect luxury home sales.
An analysis of properties listings priced at $1 million and
up, conducted by Redfin, a national real-estate brokerage in the US, and Grammarly an
online proofreading application, examined spelling errors and other
grammatical red flags in 106,850 luxury listings in 52 metro areas in
2013, shows that "perfect" listings written in full sentences without spelling
or grammatical errors sell three days faster and are 10% more likely to
sell for more than their list price than listings overall.
On the other side, properties listings riddled with technical errors, misspellings, incorrect homonyms,
incomplete sentences, among others log the most median days on the market
before selling and have the lowest percentage of homes that sell over list
price.
REALTOR'S® vary greatly in their listing descriptions. While some national brokerages have implemented internal guidelines, much of the
actual writing is within the ability and at the discretion of listing
agents.
Bad grammar, misspellings, stray commas, missing periods, it's all part of
listing descriptions, if the REALTOR'S® is sloppy with the listing, there may be a good chance they
won’t watch the fine print of the Offer.
Good spelling and grammar may indicate the REALTOR'S® is attentive to other details as well, like pricing the home correctly and weighing offers,
Good spelling and grammar may indicate the REALTOR'S® is attentive to other details as well, like pricing the home correctly and weighing offers,
- Most commonly misspelled words in listings: throughout, separate, over sized
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"Riverside, Calif., has the highest rate of listings with
misspellings (57% of listings)"
Source: Redfin and Grammarly
One of the most common: phrases written in all-capital letters. These listings didn't get the highest value in terms of sale price, with only 5.6% of homes selling above list price.
Common abbreviations, like "bdrm" for "bedroom," and other short phrases fared well by comparison.
There’s a lot of valuable information to get across on these luxury properties, so some shorthand makes sense (and most prospective buyers understand most of the abbreviations).
Abbreviations are necessary in Multiple Listing Services® with low character limits. "That's how REALTOR'S®, manage to fit everything in,".
Bad grammar and typos, and almost-illegible all-caps listings are annoying for most people. Tell us what you think and if you have anything to ad to this story in the comment section.
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