Many people who try to sell their own home end up using a REALTOR® in the end
anyway. Before anybody decides to fly solo through this complex, time consuming
and financially perilous process, they should consider these questions.
Will you really "save" the real estate commission? When buyers see a home
for sale 'by the owner', they see a bargain. They imagine the REALTOR®'s fee
going into their pocket, not yours.
How many potential buyers will you reach?
Selling a home takes more than just hanging a "For Sale" sign. How will you
promote your home? Will you write your own ads? How will you use the Internet?
MLS® and the corresponding web site www.REALTOR.ca have changed the way people
search for homes, and it's hard to court buyers without it.
Do you have the time?
Promoting a home is a full time job, and you may already have one. Will you be
able to take calls at any time? How about screening the callers to figure out if
they're suitable candidates? Not everybody who calls is even suitable to walk
through your home, but how do you tell?
Do you know the market well enough to get the most for your home?
Lacking years of experience, the average do-it-yourselfer is merely guessing at
their listing price. Often they set the price too low and miss out on thousands
of dollars, or they price their home too high and drive away willing buyers.
Do you have the negotiation skills to keep a deal on track?
When an offer comes in, emotions can run high with so much money on the line.
This is why direct seller-to-buyer deals often end in disaster. REALTORS® keep
it professional and are indispensable when it comes to bargaining with
buyers.
Source: howrealtorshelp.ca(OREA)
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